The Mahindra Thar ROXX in red is one of the most head-turning vehicles on Indian roads. Here is how Artdeshine graphene coating protects that bold paint finish for up to 7 years -- and why the Thar ROXX specifically needs professional paint protection.
The Thar ROXX is built for adventure. It goes off-road, through mud, across gravel tracks, and through conditions that most SUVs never see. But that rugged capability comes at a cost to the paint. The Thar ROXX's bodywork is exposed to more abuse than almost any other vehicle in its segment.
Red paint makes this worse. Red is one of the most UV-sensitive colours in the automotive spectrum. Without protection, red paint fades faster than darker or metallic colours because the red pigments are more susceptible to UV breakdown. In Chennai's intense sunlight, this process starts from day one.
Common paint issues on unprotected Thar ROXX vehicles:
Artdeshine graphene coating creates a chemically bonded protective layer over the car's clear coat that lasts up to 7 years. For a vehicle like the Thar ROXX that faces harsher conditions than most cars, this level of protection is not optional -- it is essential.
| Protection Feature | How It Helps the Thar ROXX |
|---|---|
| UV protection | Prevents red paint from fading -- the single biggest threat to red vehicles in Chennai |
| Hydrophobic surface | Mud, dirt, and water slide off easily -- critical for a vehicle that goes off-road |
| Chemical resistance | Bird droppings, tree sap, and road tar cannot bond directly to the paint |
| Heat dissipation | Reduces water spotting by preventing water from baking onto the surface in hot weather |
| Anti-static properties | Less dust sticks to the car between washes -- the Thar ROXX stays cleaner longer |
| Gloss enhancement | Deepens the red colour and adds a wet-look finish that enhances the Thar ROXX's aggressive styling |
| Scratch resistance | Minor swirl marks and light scratches are resisted by the hardened graphene layer |
The Thar ROXX is foam-washed, then iron-decontaminated and clay-barred to remove every bonded contaminant from the paint surface. For Thar ROXX vehicles that have been off-road, this stage is especially important -- embedded mud, clay, and mineral deposits must be completely removed before coating.
Under controlled lighting, DC inspects every panel for swirl marks, scratches, stone chips, and oxidation. If the paint needs correction, a machine polish is performed first. Graphene coating seals in whatever is underneath -- so the paint must be in the best possible condition before the coating goes on.
The Artdeshine graphene coating is applied panel by panel in DC's enclosed, dust-free studio. Each panel is coated with precise, overlapping passes, allowed to flash, then levelled with a clean microfibre cloth. The Thar ROXX's angular body panels and prominent fender flares require careful attention to ensure even coverage.
The coating bonds chemically to the clear coat during curing. DC advises on the exact timeline before the car can be exposed to water or weather. Full cure typically takes several days.
The completed Thar ROXX is inspected under multiple light sources to verify even coverage, consistent gloss, and absence of high spots or missed areas.
The Thar ROXX is often used in conditions that are harder on coatings than a typical city car. Here is how to maintain it properly:
Pricing depends on the vehicle's current condition and the coating package selected. The Thar ROXX has significant surface area including fender flares and body cladding. Contact DC at +91 97511 51192 for an accurate quote.
Yes. Graphene coating is particularly beneficial for off-road vehicles because of its hydrophobic properties (mud and dirt wash off easily), chemical resistance (protection against minerals and contaminants in trail mud), and durability (7-year protection even under harsh conditions). However, it does not protect against physical impact -- for stone chip protection on the bonnet and bumpers, PPF is recommended alongside graphene coating.
Graphene coating blocks UV radiation, which is the primary cause of red paint fade. With the coating in place and proper maintenance, the red finish will retain its vibrancy and depth for years longer than unprotected paint.
Absolutely. DC will inspect and correct the paint before coating. If the vehicle has been off-road or accumulated wash damage, paint correction restores the surface before the graphene layer seals it in.
No. Graphene coating is a surface treatment that does not modify the vehicle's paint, mechanical components, or electronics.
Your Thar ROXX was built to go anywhere. Its paint should be protected to handle anything. Bring it to DC for inspection, correction, and Artdeshine graphene coating.
Call +91 97511 51192 or +91 93452 87196.
DC is in Maduravoyal, Chennai -- close to the Poonamallee highway corridor.
The Detailing Company (DC) -- No.15 & 16, MCK Nagar, Adayalampattu, 200ft Bypass Service Road, Near MGR Educational & Research Institute, Maduravoyal, Chennai 600095.